Voicemail Marketing: How It Can Help B2B Transactions To Succeed

By: GhostVoicemails Support 

Many businessmen may ask themselves, “Does leaving a voicemail really work for my business?”
There are many variables involved in the success of voicemail marketing in a B2B scenario- it depends on the tone, delivery, content, speed – all of which can change from time to time.
When you leave a voicemail for B2B lead generation, it is like you are your own commercial pitch for 30 seconds or less, you have to use all marketing techniques that will fit in a 30 second pitch to get call backs.

But how should a businessman utilise voicemail marketing effectively? GhostVoicemails came up with few suggestions that might help others but may also not help some due to the subjective nature of leaving voicemails.

1. Get personal. Call them by their name
When people hear their first name, it is a cue that they should start listening. It is a proven fact. Start with something like, “Hello Nick, this is John Copeland of ABC Consulting..” and end it with “…I look forward speaking to you, thank you, Nick.”

2. Send follow up emails in conjunction with voicemails
Following up with an email after sending the voicemail can increase the chance of a call back. Emails can also help create brand awareness for your product.

3. Keep voicemails short and simple
A 30-40 seconds voicemail will do. That’s it. Short and simple.

4. Avoid too many topics in one voicemail
If you want to go into detail and be thorough in explaining your product, use an email.

5. Get them to make a decision
It is estimated that 75% of business calls go to voicemail or worse get deleted. Replace, “I would like to talk about your purchase the other day.” Instead, “Kindly let us know if you have finalised your order for us to start processing the order tomorrow.”

Aside from these tips, it is important to sound sincere and audible in leaving a voicemail. Always aim for a natural-sounding speech, don’t sound like that annoying commercial on the television.

Voicemail marketing software

Voicemail marketing software is the latest tool for sales and marketing campaigns. Via voicemail marketing software you can reach thousands of potential sales personally to the voicemail of their telephone in the matter of minutes. We joke with clients about making sure they are ready for the influx of telephone calls after a voicemail marketing campaign has been sent. But in reality we are serious as with return call rates of over 16% this means you can expect 160 inbound calls from a campaign of 1,000 numbers.

The above is possible by the GhostVoicemails voicemail marketing software.

There are many features found in our Voicemail marketing software which will enhance the marketing campaign for any business. These include:

1. Reach thousands of users in a few minutes
2. non intrusive as the phone does not ring and goes straight to voicemail
3. recipients can call you back directly to the number used in the voicemail campaign
4. it is very personal as you create all messages

An added feature of our voicemail marketing system is that you can choose to send an automated email to all recipients of your voicemails. These emails can be personalised so they are addressed to the recipient who received the voicemail.

Voicemail Broadcasting System

Our voicemail broadcasting system is a global leader in voicemail broadcasting. Voicemail broadcasting is the process where you pre-record an audio message that will be scheduled to be delivered to a person’s telephone voicemail at a later date.

Via voicemail broadcasting, you can leave a voicemail on a recipients telephone without their telephone ringing. Because of this reason voicemail broadcasting is highly personally and gives the impression that you have just personally telephoned the recipient of the voicemail. You can even select which telephone number the voicemail can be delivered from. This could be a mobile, office landline number, a Private number or a unique marketing number. We give you the control over the telephone you can use as this allows you to pitch your campaign and structure it in the most beneficial way for your business.

The GhostVoicemails voicemail broadcasting system allows you to reach thousands of potential contacts with 1 campaign in the matter of minutes. With the voicemail broadcasting system you can select the date and time you’d like your voicemail campaign to be sent in the future. This means you can select the best time of the day for voicemail broadcasting which is likely to result in the best listen and reply rates.

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