June 16, 2014 admin

Innovative Voicemail Marketing

Voicemail marketing is a cost effective way to reach thousands of potential customers in the matter of minutes. Pre-record marketing voicemails, then have the GhostVoicemails software deliver these to your contacts at a schedule data/time in the future.

Be warned though, you need to have the necessary staff on hand to handle all the inbound calls generated by a GhostVoicemails voicemail marketing campaign. The reason is, that voicemail marketing is so personal that the recipient receiving the voicemail thinks that you personally dialled their phone and left a voicemail message. So be prepared for a higher conversion rate than what you normally receive via an email or sms campaign.

Voicemails have over 95% open rates. So you are guaranteed your voicemail marketing campaign will be effective at reaching your audience. Unlike SMS marketing, voicemail marketing is a lot more personal because audiences are not yet aware of technology (like GhostVoicemails) that can automate the delivery of voicemails to telephones.

Another important benefit of performing voicemail marketing through GhostVoicemails is that you have the option to send an automated yet personalised email to all recipients of a voicemail. In reality, for sales/marketing activities most people will follow up a voicemail with an email. This behaviour is replicated with GhostVoicemails allowing for further authenticity around the voicemail being made by manually calling the recipients telephone.

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